ASFAR experience

CREATIVE CULINARY CONSULTANCY
SINGAPORE & THAILAND

Since March 2018, I’ve had the pleasure of partnering with Breathe Pilates, initially overseeing their entire marketing function. As the studio grew—including the exciting launch of Breathe Pilates Thailand—I’ve honed my focus on digital marketing including paid ads, lead generation, and strategy.

One of my favorite projects? Completely redesigning their website—fresh, clean, and aligned perfectly with the studio’s ethos.

I enjoy connecting wellness-first messaging with meaningful audience engagement—supporting both the studio and its community at every step.

Marketing For Leading Pilates Studio

 

  • Each year, I work closely with the co-owners and the marketing team to design a marketing strategy that supports wellness trends and our goals for the year.

  • Developed a successful leads management tool and regularly work closely with operations and sales to close sales

  • Manage all marketing channels from website, email marketing, social media ads and platforms, Google Adwords and liaise with third party SEO agency

 
Contact Me

Partnership Highlights

  • leads generation

    Together with the co-owners, we designed a framework to generate leads and implemented a prospect tracker to follow up with inquiries which resulted in higher converted leads.

  • google ads

    We started Google Ads quite early on and within a few months, this helped us generate 5x leads prior to launching ads. We’re constantly learning from the data and adjusting the ads strategy monthly.

  • website redesign

    In 2024, I redesigned the Breathe Pilates website. I loved working on this project, we modernised a dated and slow website to a very clean and easy to navigate website that’s user friendly on both desktop and mobile.

  • pilates at home

    During the pandemic when circuit breaker was in full force, we were forced to move our business online - which is something we have never done before. We worked extremely hard together as a team to shoot the videos and promote this to both our existing and new clients as well as offer educational online Instagram Lives with wellness experts to engage with our community during these hard times.